Julian Cole erklärt in dieser Präsentation die folgenden 14 Digital Strategy Tools aus den Bereichen Consumer Research, Social, Website, Online Paid Media und Creative Inspiration.
Consumer Research
- Online Customer Journey
- Consumer Barometer
- Think with Google
- Google Search Trends
- Google Keyword Tool
Social
- Topsy
- TalkWalker
- Social Bakers
- Wiz Tracker
- Facebook Ad Segmenting
- Hootsuite/Tweetdeck
Website
- Similar Web
- Quick Sprout
Online Paid Media
- Moat
- Rich Media Gallery
- Display Benchmark Tool
Creative Inspiration
- Webby’s
- Digital Buzz Blog
- Creative Sandbox